Google has released a new version of its website analysis tool called Web Analytics. This tool will help business owners analyze web traffic on a regular basis to determine what is working and what isn't. Google does not publish their statistics, however, you can get them from any number of other websites that offer the same service.
It is important that you understand your website's performance. If a visitor doesn't find your content appealing and is moving on to the next site, you are losing potential revenue. There are other ways of tracking traffic including traffic reports, which provide information about where your visitors came from and how long they were on your page, where they left your website, and other traffic information. This information helps you improve your website design, provide content that is informative and interesting, and make sure your website is user friendly.
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When a user arrives at your website, you want to ensure they are comfortable with the look and feel of your website. Google offers tools for tracking website visitors and this is important because it tells you what content is creating the most interest and what content isn't creating the right amount of interest. If your website doesn't have a good design or doesn't provide the right content it won't be appealing to your visitors, so improving your website design is vital.
Website traffic can also be used to measure competition. If your competitors are getting more traffic than you are and they are making more money then you need to find ways to increase your traffic and improve your position in the market.
Google offers many services like the ones above for free, however there are some services that offer a subscription based service. You can use the Google analytics for free as long as you only use the toolbar and don't use the "general" tab. If you really want to get all the information you need you can subscribe to the service that allows unlimited access to the website analysis Google provides.
Google is always looking for ways to improve their website analysis and they are willing to pay large companies such as myself to provide you with the same tools for a monthly fee. The monthly fee is small compared to the cost of losing your customers. The fee is very affordable, I hope you agree, and enjoy the service that Google is offering.
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